Lemon Way is an Independant Software Vendor that helps banks building a differentiated competitive advantage with innovating solutions based on mobile or TV channels. Our innovating award-winning software suite WONDERBANK enables banks to provide their customers robust, secured, transactional solutions for routine and advanced banking enquiries. We offer full marketing and technical integration services worldwide, with a growing distributor network.

Lemon Way is reshaping the banking industry and providing a path to growth and differentiation.

Lemon Way is targeted at the international banking and finance market, providing great benefits to bankers and traders throughout the world. Local integrators are trained on the products, and the integration methods are tested in a wide range of technical environments.

The Wonderbank suite is available in various European languages, in Cyrillic, literary Arabic and simplified Chinese. Lemon Way employs staff from all nationalities in order to promote diversity and innovation on a daily basis. The R&D teams are based in France. They are supported by investment funds and research laboratories, as well as editors such as Microsoft.

Lemon Way believes that growth can be achieved by opening up new prospects through its innovative and high-performing IT solutions; leading the banks to build customer loyalty (customer retention and penetration) and by acquiring new non-consuming customers (first account young banking customers) or customers originating from a competing bank. There is almost a 100% population coverage in terms of the extension of banking facilities in France.

The benefits offered to and perceived by a customer can be defined according to what the benefit represents in relation to a competitor’s repository (former remote banking channels, WAP, SMS), in relation to meeting a current requirement (surveys reveal that the average customer views mobile banking solutions as beneficial) or in relation to the customer-perceived value of a competing product.

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